Krystal has been a part of Clickstop for about 3 ½ years, and for her, this last year has been one of pretty dramatic change. Krystal moved from Business Intelligence to the marketing team with no previous marketing experience, and embraced the change with a ton of curiosity. She pursued her learning of Pay Per Click with eagerness and ownership, creating opportunity to continue growing her impact.
Earlier this year Krystal officially became Leverage Marketing’s Account Manager. She became deeply engrained in all areas of marketing, managing customer interaction, streamlining processes and monitoring profitability. To say she has been impactful is a huge understatement, and her instincts in marketing have been spot-on.
Krystal has pushed herself to grow in being courageous by speaking up more openly and willing herself to take more risks. She challenges others, doing so thoughtfully and tactfully, causing meaningful discussion around the vision for Leverage Marketing, the customers we want to partner with, and how to make the business unit profitable by leaning into the ownership mindset we expect of our teams.
Because of Krystal’s ability to embrace and drive change, promote a winning team spirit, and communicate openly with confidence and respect, our internal customer experience continues to improve, and the team is working more effectively as a unit through clearer expectations.
Krystal has been adventurous, embracing change and driving it by pursuing her own development and lifting others up along the way. We are pleased to recognize her as our Q3 Rockstar. Well done, Krystal!
What is your role at Clickstop?
Director of Strategic Marketing
How long have you worked at Clickstop?
3 ½ years
How did you feel upon being recognized as a Rock Star?
Excited, honored, appreciated
What do you believe has led up to this recognition?
I have a high sense of responsibility in myself to consistently produce high-quality work, and I try my best to inspire that level of work in others. I challenge myself to be courageous and decisive in the way that I work – by respectfully questioning others and sharing my ideas, approaching decisions objectively, and finding a way to offer value even if it is outside my area of expertise. Also, I really enjoy learning new things, which has allowed me to seek out and own many new opportunities during my time at Clickstop.
Have you had struggles within the Core Values? If so, what have they been and how did you overcome them?
Being courageous in my communication is something that I continue to focus on. It is important to speak up, to challenge ideas or the way that someone is approaching their work. This can be hard but is the type of communication that creates meaningful change.
What brought you to Clickstop?
A desire to see the impact that my work has to the overall success of a company. This is something that is very unclear in large corporations and can be unsatisfying, but impact here at Clickstop is much more tangible. Also, a desire to rebalance my life to focus on both career and family.
What keeps you at Clickstop?
The wonderful people that I get to work with and the everchanging environment that creates new challenges and learning opportunities.
What has been a key to your success at Clickstop?
Seeking out new opportunities to make an impact and eagerly jumping on new opportunities that come my way. Over the past year, I have led and contributed to projects outside of my comfort zone, learned new skills, and transitioned into roles that are better aligned with my strengths. Being eager to learn and contribute in a new and different way has allowed me to continue to grow in my career.
What message do you have for those who are seeking employment at Clickstop?
If you are a self-starter who is comfortable with change and wants a career that is both challenging and rewarding, then you are seeking employment at the right place.
What message do you have for those who are looking to improve themselves personally and professionally?
Good for you! Make your development goals a priority; write them down, create action steps, and treat those actions like other responsibilities of your job to make sure they get done. While working to improve yourself can feel like a distraction from day-to-day responsibilities, making it a priority will pay off in the long-term.
If you had to pick one food to eat for the rest pf your life, what would it be?
What is one thing you loved as a child that today’s kids would know nothing about?
Lite Brite – I’m pretty sure they still sell them though, so today’s kids may love them too.
What is your favorite activity that you like to do with your family?
I enjoy an occasional family movie night with a big bowl of popcorn and an animated film (even if sometimes it does just end up being my husband and I watching the end of Frozen because the kids have lost interest).
If you could never have to do one chore for the rest of life, what would it be?
Folding and putting away laundry
What’s the funniest name you can think of for a pet?
My basset hound is named Bernice, which brings me extreme joy. She has the personality of a mature, judgmental lady and it fits her perfectly.
What do you dislike but have no good reason for disliking?
Birds– one could argue that they are beautiful creatures, but I would say that they are suspicious and unpredictable. You don’t know where they are flying and are very likely to poop on your shirt (speaking from experience here).