Strategy is a pattern in a stream of decisions – Henry Mintzberg
Strategic thinkers welcome feedback and advice from others. They test ideas and ensure that criticisms are examined and incorporated where relevant. Patrick Weber has done just this!
“Patrick evaluates and recommends adjustments to keep us in the sweet spot between spending too little and not spending too much” says a coworker. He understands the ripple effect of his decisions.
This approach has been critical to finding success in managing 2.3 million dollars in annual ad spend. And as employee owners, we can find even greater appreciation of highly strategic decision execution since we each share in the appreciation value of Clickstop.
Patrick, thank you for seeking to understand strategy, market, customers and suppliers all for the success of your team and for Clickstop. Well done!
What is your role at Clickstop?
I handle a variety of SEM and SEO responsibilities with a focus on USCC PPC management.
How long have you worked at Clickstop?
Coming up on 6 years this month.
How did you feel upon being recognized for this award?
It felt good. I’d never won one before and with my role I can be kind of in my own little silo, so it was cool to know that I was thought of for this award.
What do you believe has led up to this recognition?
I think it was largely attributable to my plan to re-optimize the USCC Google Ads account. We’d seen a lot of volatility in the account post SCA and our intentional spend reduction over our slower season, so I decided to go through the entire account in great detail to get it back on track. My role requires a lot of strategy, as well as decisiveness to keep moving forward and making an impact.
Have you had struggles within this Core Trait? If so, what have they been and how did you overcome them?
Certainly! When I was new to PPC the idea of spending the amount of money we do, based on my strategies and decision making was pretty intimidating. I often over analyzed things, but over time I became more confident in my skill level. I realized I had to make tough calls, but if I trusted my plan and was willing to adjust to what the data was telling me, the results would eventually come.
Why is this Core Trait important to the success of Clickstop?
Without a good strategy, we will be inefficient and not hit our aggressive goals. We must have a vision of where we are going and the plan to get us there. There is strategy required for both, whether for the company or in your specific role.
What can we find you doing when you’re not at work?
Probably at a baseball tournament or coaching my daughter’s softball team. In the fall I coach the local football team, which has been a lot of fun. There’s not a lot of spare time for much else, but when there is I’m usually at the pool or taking mini adventures with the kids.
What brought you to Clickstop?
Initially, because I really didn’t like my previous job. I stumbled on a finance role posted for Clickstop, (spoiler alert – I didn’t get it) and the company looked great online, so I applied. After several interviews, I’d had the opportunity to speak with Tim and others around the company and I knew that I wanted to get on board in any capacity that I could. PPC turned out to be a great fit with my financial background, and 6 years later I still love it here.
What keeps you at Clickstop?
I’d say the people are #1 on a long list of reasons. I have made some great friends here and always enjoy coming to work. The culture is obviously a huge part of it too. I’ve learned a lot of great personal and professional lessons here as well.
What’s a movie you can practically quote from start to finish? (Give us a quote)
The Princess Bride, Miracle Max’s wife “I’m not a witch, I’m your wife. And after what you just said, I’m not even sure I want to be that anymore.”
Or Vinzzini “No more rhymes now, I mean it”.
Fezzik “anybody want a peanut?”
What hobby would you get into if time and money weren’t an issue?
What do you most remember from your childhood?
Family vacations at my Grandpa’s cabin on a lake in the Upper Peninsula Michigan.